Making Sense of AI’s Impact on
Marketing and Commerce.
Episodes
10
From Measurement to Orchestration
with
Pranav Piyush
of
Paramark
“Creative is Batman, measurement is Robin,” says Pranav Piyush, co-founder & CEO of Paramark. Today on The Intelligent Marketer, he talks with Mike & Rishabh about why measurement should support, but not replace, bold marketing ideas; and how Paramark is helping CMOs and CFOs find common ground. They also discuss what it takes to build an experimentation culture inside a marketing org, what great planning and forecasting looks like, and how founder-led marketing can scale without losing authenticity.
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09
Making MSCHF, an Art and Discipline
with
Gabe Whaley
of
MSCHF
What is MSCHF? A new luxury brand? An art project? A tech media play? "All of the above are true, all of the above are wrong," says CEO & founder Gabe Whaley. Today on the Intelligent Marketer, he talks with Mike & Rishabh about how he and his colleagues in Brooklyn are defying categorization and building a commercial factory for thought-provoking art. They also discuss why MSCHF doesn't chase zeitgeist-y moments, and why it's not using AI much, yet.
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08
Using AI to Move at the Speed of Culture
with
Tim Doyle
of
Eucalyptus
"There's no such thing as brand marketing," says Eucalyptus co-founder & CEO Tim Doyle. "The great pairing of modern marketing is hugely ambitious, high-risk storytelling and great measurement." Today on The Intelligent Marketer, he talks with Mike & Rishabh about using AI to move at the speed of culture, Australia's strengths in tech, and building a "ruthless and effective" marketing machine that bridges creative strategy & process.
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07
Fixing Fashion Discovery with Agents
with
Julie Bornstein
of
Daydream
“Our goal is to build a personal stylist in your pocket,” says Julie Bornstein, co-founder and CEO of Daydream. Today on The Intelligent Marketer, she talks with Mike & Rishabh about the discovery problem in fashion; why owning the checkout is overrated; and how to make natural-language search feel human, personalized, and trustworthy. Plus: What Julie learned at Nordstrom, Sephora, and Stitch Fix in the transition to digital.
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06
AI-Driven 1:1 Sales for B2C Commerce
with
Adam Turner
of
Postscript
Consumer expectations have shifted over the last two years because of this thing called ChatGPT,” says Adam Turner, CEO of Postscript. “ All of a sudden, the text box that was in the SMS channel that was pretty much worthless four years ago is now one of the most important interfaces that a consumer has with a brand.” Today on The Intelligent Marketer, Turner talks with Mike & Rishabh about Postscript's journey from startup to industry leader in SMS marketing, the nuances of compliance, and the challenges of scaling a marketing platform powered by artificial intelligence.
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05
Unexpected Ways B2C Growth Can Be Applied to B2B
with
Sam Ross
of
Numeral
Good founders are "obsessed about every detail of [their] product," says Sam Ross, CEO of Numeral and former growth lead at Teespring. "'Why was it designed like this?' ... I think you kind of have to have the same approach to a lot of your go-to-market." Today on The Intelligent Marketer, Sam joins Mike & Rishabh to discuss the shifting landscape of performance marketing, the surprising things B2B can learn from consumer tactics, the impact of AI on business operations, and emerging trends in marketing channels.
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04
Building a $100M+ Ecommerce Brand in the Age of AI
with
Bryan Cano
of
True Classic
"There's a lot of shame for people to use AI. They feel like they're cheating," says Bryan Cano, Head of Marketing at True Classic. "If you don't want to compete, that's totally cool with me. But these things are like lightning in a bottle." Today on The Intelligent Marketer, he talks with Rishabh & Mike about the shift from performance to brand marketing, AI's impact on marketing strategies, and the future of customer lifecycle management. He also discusses the cultural relevance of Sydney Sweeney's American Eagle ads, and how he spun up an AI-generated campaign about Bigfoot in an hour.
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03
Consumer-Centric Agentic Commerce
with
Dmitry Shevelenko
of
Perplexity
"We really want to be the product that people use when they have to make an important decision," says Dmitry Shevelenko, Chief Business Officer at Perplexity. But to be that product, Perplexity had to design its new browser, Comet, with consumers' fickle trust in mind. Today on The Intelligent Marketer, Dmitry talks with Mike & Rishabh about AI-powered search, strategies for building user trust, and how AI agents might reshape the e-commerce landscape.
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02
AEO vs SEO
with
Ethan Smith
of
Graphite
"There's really no first-mover advantage, it's sort of a false concept," says Ethan Smith, CEO of Graphite. "Whenever the channel's big enough, invest in it." Ethan shares his perspective on how Answer Engine Optimization (AEO) complements SEO, the value of proprietary training data, and the evolving tech stack for AI-driven marketing.
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01
Everything is an Ad Network
with
Eric Seufert
of
"There's no chance that OpenAI doesn't have a scaled ad platform in four years," says Eric Seufert, writer of Mobile Dev Memo and general partner at Heracles Capital. Eric shares thoughts on personalized marketing experiences, AI-optimized pricing, the decline of the open web, and more.
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About
Marketing and commerce are perhaps among the most impacted fields from the shift to AI. Everything has been revamped — from the purchasing funnel, to the set of tools that marketers have, to what the definition of marketing actually is today.
The podcast will explore topics like: What happens when agents start buying? What happens as these AI products launch ads, and what will these new ad formats look like? How do we think about measurement and what is working in this new world? Mike and Rishabh break it down with both the builders and the practitioners who are actually going along for this journey to give us a sense of what’s possible.
ABOUT YOUR HOSTS
Mike Duboe
Partner, Greylock
Mike is a Partner at Greylock, where he backs early-stage companies in commerce, marketplaces, and vertical software. He has actively invested in marketing and commerce, having led investments in Postscript, Paramark, Builder, and several unannounced. Before joining Greylock, Mike ran several growth and marketing teams at rapidly scaling startups, and was the first in-house growth hire at both Stitch Fix and Tilt.
Rishabh Jain
Co-Founder / CEO, FERMÀT
Rishabh is the co-founder and CEO of FERMÀT, the leading commerce experience platform. Before founding FERMÀT, he worked at LiveRamp, where he got multiple new businesses off the ground and helped to build it into a leading ad tech company.
