Making Sense of AI’s Impact on
Marketing and Commerce.
Episodes
04
Building a $100M+ Ecommerce Brand in the Age of AI
with
Bryan Cano
of
True Classic
"There's a lot of shame for people to use AI. They feel like they're cheating," says Bryan Cano, Head of Marketing at True Classic. "If you don't want to compete, that's totally cool with me. But these things are like lightning in a bottle." Today on The Intelligent Marketer, he talks with Rishabh & Mike about the shift from performance to brand marketing, AI's impact on marketing strategies, and the future of customer lifecycle management. He also discusses the cultural relevance of Sydney Sweeney's American Eagle ads, and how he spun up an AI-generated campaign about Bigfoot in an hour.
LISTEN
03
Consumer-Centric Agentic Commerce
with
Dmitry Shevelenko
of
Perplexity
"We really want to be the product that people use when they have to make an important decision," says Dmitry Shevelenko, Chief Business Officer at Perplexity. But to be that product, Perplexity had to design its new browser, Comet, with consumers' fickle trust in mind. Today on The Intelligent Marketer, Dmitry talks with Mike & Rishabh about AI-powered search, strategies for building user trust, and how AI agents might reshape the e-commerce landscape.
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02
AEO vs SEO
with
Ethan Smith
of
Graphite
"There's really no first-mover advantage, it's sort of a false concept," says Ethan Smith, CEO of Graphite. "Whenever the channel's big enough, invest in it." Ethan shares his perspective on how Answer Engine Optimization (AEO) complements SEO, the value of proprietary training data, and the evolving tech stack for AI-driven marketing.
LISTEN
01
Everything is an Ad Network
with
Eric Seufert
of
"There's no chance that OpenAI doesn't have a scaled ad platform in four years," says Eric Seufert, writer of Mobile Dev Memo and general partner at Heracles Capital. Eric shares thoughts on personalized marketing experiences, AI-optimized pricing, the decline of the open web, and more.
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About
Marketing and commerce are perhaps among the most impacted fields from the shift to AI. Everything has been revamped — from the purchasing funnel, to the set of tools that marketers have, to what the definition of marketing actually is today.
The podcast will explore topics like: What happens when agents start buying? What happens as these AI products launch ads, and what will these new ad formats look like? How do we think about measurement and what is working in this new world? Mike and Rishabh break it down with both the builders and the practitioners who are actually going along for this journey to give us a sense of what’s possible.
ABOUT YOUR HOSTS
Mike Duboe
Partner, Greylock
Mike is a Partner at Greylock, where he backs early-stage companies in commerce, marketplaces, and vertical software. He has actively invested in marketing and commerce, having led investments in Postscript, Paramark, Builder, and several unannounced. Before joining Greylock, Mike ran several growth and marketing teams at rapidly scaling startups, and was the first in-house growth hire at both Stitch Fix and Tilt.
Rishabh Jain
Co-Founder / CEO, FERMÀT
Rishabh is the co-founder and CEO of FERMÀT, the leading commerce experience platform. Before founding FERMÀT, he worked at LiveRamp, where he got multiple new businesses off the ground and helped to build it into a leading ad tech company.
